House of
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As technology is enhanced the traditional office structure must adapt. The concept of a "virtual office" is something that has been becoming more and more common, especially in the start-up realm. There is still irreplacable value in face to face interactions amongst coworker's but there is also a level of increased productivity provided by fragmenting parts of the workplace that cannot be ignored. The rise of the cloud coupled with the growth of mobile access to the web has eliminated the barrier to entry for the "office on the go" concept. Read more on Technology Review. 

Posted By Sasha Dzegar

Viral video marketing is a guerilla technique that has become immensley popular in the last couple of years. Not only is it cost effective but it also provides a platform for users to communicate and share content with pratically no barriers. Unruly Media has capitalized on this concept by providing a global chart of the most popular viral videos, equipped with uselful filters and a clean user interface. Check it out here.  

Posted by Sasha Dzegar

Working your way up the corporate ladder can be quite the journey in the advertising world. The folks over at Work for Food decided to capitalize on this principle and created a series of merchandizing that illustrates this "Career Evolution" rather humorously. Where do you find yourself?

Posted by Sasha Dzegar

3D projection mapping is the talk of the town. One of our clients, Klip Collective, is responsible for creating unique projection mapping campaigns for a number of different brands. It truly is something astonishing to watch and if you want to get a feel for their talent you can check them out here. Are you curious to know what goes into the creation of a projection mapping experience? Our friends over at Klip were kind enough to create a making of video for one of their campaigns. Check it out here!

Click image to watch.

Posted by Sasha Dzegar

This goes for all the market research geeks out there (myself included). Here is a neat chart created by Steve Peck @ The Knot Collective that segments US agency performance based on the different types of awards they recieved last week at Cannes. For the most part, east coast agencies (primarily NY offices) snatched most of the prizes this year, with the notable exception of W+K Portland, with a whopping 22 prizes (the Cyber Grand Prix being one of them).

Memories of high school chemistry anyone?

Click to expand view.

Posted by Sasha Dzegar